 Happy+Birthday+500%21 - July 2010
Fiat 500 has three treats in store for its many fans to celebrate its third birthday on 4 July:
500 TwinAir, the eco-friendly, two-cylinder technological gem; Fiat Store, the official Fiat and 500 merchandising online store; Happy Roads, a fun initiative to infect the web with your interpretation of the best songs to sing on the road.
TwinAir is the most eco-friendly petrol engine in the world and the 500 had to be the first Fiat to fit this little technological gem. This innovative two-cylinder reduces emissions by 30%, and has a remarkably low CO2 value equal to 95 g/km, which drops to 92 g/km with a Dualogic robotised gearbox.
The Fiat 500 TwinAir is also distinguished by its unmistakable two-cylinder sound and its new volare blue colour, chosen to make the invisible visible: eco-friendly technology for the air that we all breathe. It is nothing short of a genuine revolution: TwinAir consumes 30% less fuel with respect to a 1.4 four-cylinder engine while delivering the same performance!
The TwinAir debuting on the 500 is the head of the new family of two-cylinder engines developed by FPT - Fiat Powertrain Technologies. TwinAir combines MultiAir, the most modern technology designed and made by Fiat engineers, with the concept of downsizing. The result is a small, efficient engine that improves the quality of the air we breathe, saving on fuel and running costs. The 500 TwinAir is perfect for cities, with response and acceleration that make it great fun to drive everywhere.
An extraordinary result, that rewards innovation, courage and Fiat’s vision: to create an increasingly eco-compatible and eco-sustainable world.
The treats for 500’s third birthday don’t stop here. Fiat Store, the online store entirely dedicated to Fiat and 500 products, opens at www.store.fiat.com.
The opening of the Fiat Store has inspired the creation of unique design objects and a series of collections that simply cannot be missed. It is the best place to buy all the Fiat and 500 products that you want, with complete confidence: merchandising and licensing products, accessories for all Fiat cars and items specifically designed and created for the 500.
All items on sale have quality, Italian flair and stylishness in common and are divided into four sections to make searching easier and to introduce the entire collection as conveniently as possible. The categories – "500 World", "For You", "For your Friends" and "For your Car" – contain more than 130 products: clothing, accessories, gift ideas, models, leather goods, niche items and more than 200 accessories for your Fiat.
For singing along to your favourite tunes on the road, 500 is giving away Happy Roads, an innovative and fun online karaoke platform, to its fans. Download your favourite song from www.fiat500.com, sing it on a karaoke player and video your performance. The theme is songs that you sing in the car when you’re in a good mood. The best, funniest videos will be published on the web site and your friends can vote for them. You can send them and share them on Facebook.
|
