Speak 500 on video

Everyone’s saying 500! Watch the videos
that have been sent in from all over the
world, and if you know a particular language
or dialect, send it in…

START NOW

CONCEPT LAB II

You, a car designer.
Finally, now you have the chance to get inside your concept car and create the interior you've always dreamed of. You can also keep trying your new ideas for the exterior, choosing from new colours, wheel rims and accessories developed from suggestions received from the Concept Lab I community.

PLAY WITH CONCEPT LAB II

GO TO GALLERY I

Picnic reportage

If you can't wait to find out all about the 500 PICNICs, or if you were there and are hoping to see yourself in some of the photos, don't miss the Reportage from 5 July.
Online you can also see the prize-giving ceremony for the contest winners.

500 PICNIC REPORTAGE

Feelings of 500

500 by DIESEL is...
Look at it. In profile, in the front, in details. What do you think about it? Tell us.
(Max. 160 characters)

Thanks, your feeling will personalize the home
page very soon.

Baby boom

You, a mum.
Over the last 9 months, almost 4000 expectant mums from over 50 different countries took part in our Baby Boom contest. Only one was the lucky winner of a new Fiat 500.

FIND OUT THE WINNER'S NAME

Everywhere
500 wants you

How many countries have 500 wants you website? Find it out and have a look at all the activities.

LET'S START

500 Jingle
Video box

You, a musician.
Dante, the cute Community mascot,
swings into action!
Create a soundtrack for the home
page using the jingle-box, and save
it in the gallery: Dante will dance
to it. If you like, you can even
download your jingle onto your pc
in Mp3 format.

GO TO THE JINGLE

500 wants youR ADV

“Some Do Come Back” by Igor Mladinovic and “Tutta da scoprire” by Emanuela Picca are, respectively, the winners of the ‘professional jury prize’ and the ‘500 wants you jury prize’ chosen from the 14 finalists in the 500 wants youR AD contest.

DISCOVER THE WINNERS

The 500 has been abarthised

What about you?
500 Abarth is finally here. Determination and style brought together at 5000 rpm, with 135 horsepower of Abarth muscle and a breathtaking design. So what about you? Are you ready to fill up on adrenaline?

GO TO THE 500 ABARTH WEBSITE

500byDIESEL
HAS ARRIVED

BUY HERE, BUY NOW

500 Air Drive Championship

You just need a camera, a mobile or a webcam to simulate the engine's sound, put into gear and let you drive by the imagination! We have the winners who used all their creativity for 500 Air Drive Championship.

THE 10 WINNERS

500 C. Private Preview

Here it is. The 500 C.
The show is about to start. It will be your new window to the world.

UNCOVER IT

Have you seen 500?

Imagine the thrill of seeing the 500 pass before your very eyes. From today, it could actually happen.
So if you you're passed by a 500 on the roads, get organised, take photos and send them in: you'll be
helping to create a live map of where the new 500 has been!

SEE THE ROUTE

500-ology

You, a writer
The first online encyclopaedia dedicated to the 500 continues to grow.
After telling us all about the old 500, now it's time to free your imagination and tell us about your hopes and dreams for the new Fiat 500! So join us and others like you writing this fascinating story.

IN YOUR OWN WORDS

500 Wrooom

Did you miss the live streaming of the event? Then why not take a look at the online photo gallery and video report of the most spectacular and exciting moments of the Wrooom 2008 Challenge Exhibition: watch the exploits of Michael Schumacher, Kimi Räikkönen, Luca Badoer and Marc Gené driving the Fiat 500 and of the winner Felipe Massa!

PASSWORD: WROOOM!

Welcome 500

Did you miss the live broadcast of the launch event? Or do you just want to enjoy watching it again?
Look at the images of the great launch event from Murazzi in Turin.

CLICK HERE AND ENJOY!

500 take off in London

At the stroke of the 500th hour since the beginning of the year, the British Airways London Eye was set in motion to reveal the 'Car of the Year 2008' inside one of its glass cabins. Join the party by taking a look at the videos and images of this spectacular London event in honour of the Fiat 500.

ENJOY THE SHOW!

500 Countdown

The new 500 is here. See the irreverent and hilarious videos that have accompanied the countdown to the launch for the last 10 days.

GO TO VIDEOS

500 Overland

Over 16,000 kilometres of thrills and adventures, taking 500 Overland all the way from China to Bologna for the Motor Show: take a look at the photo diary of the journey and send us your comments.

GO TO 500 OVERLAND BLOG

500 Star maker

You, a talent scout.
Italian or international, funny or ironic, stylish or naive.
Read the names of the famous people who have been associated with the new 500, and see the list of the Top Ten most-voted-for celebrities.

GO TO THE 500 STARS

GOO TO THE INITIATIVE

500 Première

You, a special guest.
After months of waiting, the wraps have finally been taken off the new 500! Here's the official video containing the first images, published on March 20th 2007 as an exclusive international preview for the Community.

500 PREMIÈRE: ENTER HERE

Designboom Contest

You, a designer.
5433 design projects from more than 97 countries for "500 accessories", "500 lifestyle" and "500 places" for the big contest in collaboration with Designboom.

GO TO THE WINNERS

500 Sticker Art Contest

Voting has closed for the 5 sticker finalists selected from all the entries sent in by the Community. PLEASE DO NOT DISTURB is the winning project. Profiles of all 5 finalists will soon be online.

THE WINNER AND THE 5 FINALISTS

500 wants a mascotte

You, a designer.
Discover 'Dante', the most voted mascot from the 500 wants you Community. It's on-line a special dedicated to Dante's designer. And if you haven't already done so, visit the special 500 Logos Gallery to share with all the Community the entries for the logo for the new 500.

DISCOVER THE WINNING MASCOT

500's way

Fed up with the same boring greetings cards? Do you want to scream when you get the usual old card with shooting stars? Yeah, so do we...

That's why we've come
up with something
in the spirit of a
'500' Christmas,
but are you ready to
show your face for it?

SHOW YOUR FACE

500 faces

You, a photographer.
Cheeky face, angel face, funny face, devilish face, bold face.
Whichever is yours, show it: interpret as you wish the classic 500 or one of its details.
The most amusing face to face will be transformed into animated morphings.

CLICK

500 rolls with you

You, a videomaker.
90" to free your creativity and tell with irony, optimism and lighthearthedness the new 500. Discover the 4 winners of 500 Ciak you among the most voted, funny and ironic videos.