500 WROOOM.    

What happens when Ferrari Formula 1 stars compete behind the wheel of the Fiat 500?
The answer is the thrilling Challenge Exhibition, held on Friday 11 January at Madonna di Campiglio during the "Wrooom 2008 - Formula 1 & MotoGP Press Ski Meeting", followed by thousands of fans via a live web streaming on the site 500 wants you.

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500 Wrooom photogallery

Spectacular displays and performances set the scene at this exciting event, won by Felipe Massa driving the new 500 on the frozen lake of Madonna di Campiglio, challenging the great Michael Schumacher, the world champion Kimi Räikkönen and test drivers Luca Badoer and Marc Gené.

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