500 WANTS YOUR ADV. Gallery.

Naviga nella Gallery per scoprire tutte le idee di comunicazione inviate per la nuova 500. E scopri i due vincitori del concorso nella pagina dedicata.

Elephant Joke - by muflone - Radiocomunicato
Rational: An old, well known Joke about the old 500, about how small it was, changed to enhance how big in its littleness is the NEW 500.

Script: First MAN: do you know the last joke? Second MAN: no, tell me. First MAN: Do you know how 4 elephants could stay in a FIAT 500? Second MAN: you're kidding me, it's an old joke for children, they ...

DILLO A UN AMICO
Nozze d'oro all'italiana - by muflone - Radiocomunicato
Rational: Two friends, usual problems, different meanings. The New 500 as a Wife, after 50 years, for the golden anniversary she still looks good.

Script: First MAN: Mine now doesn't look fine, no passion, no love... Second MAN: Mine is gorgeous, for our anniversary she changed her look, still good looking, passionate, maybe more adventurose than ...

DILLO A UN AMICO
The Greatest Icon Ever - by haute - Stampa/outdoor
Rational: The exterior deceives - it''s actually a big car in many ways. As an car icon for instance. It''s revenge of the small car over the big, impressive SUVs. Small is big as long as you have big ...

Script: "The World's Greatest Icon. Think Big - Drive Small"

DILLO A UN AMICO
Environment Warrior - by haute - Stampa/outdoor
Rational: The exterior deceives - it''s actually a big car in many ways. Environmental for instance. It''s revenge of the small car over the big, gas gussling SUVs that are currently terrorising the ...

Script: "Think Green - Rethink"

DILLO A UN AMICO
It''s Back (7 - BabyBoom) - by haute - Stampa/outdoor
Rational: The Icon is back - again. This little gem of a car has such a strong presence in people''s mind that the less said the better. It''s a play with imagery and subtle hints to our perception of a ...

Script: "Yes, It's back"

DILLO A UN AMICO
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