TWIN ATTITUDE
The new 500 C is lively, comfortable, high-tech and environmentally friendly but, above all, it represents the quintessence of the originality of the most famous Fiat: the "twin attitude".
Just like the first 1957 500, the 500 C combines two very different materials: the safe and resistant steel body and the functional and 100%-Italian style canvas soft roof, which favours a more extensive view of the scenery and, at the same time, greater exposure of those on board.
The Open Source concept is always behind the 500 C, created with the Cinquino and continued in the design of the new 500 in collaboration with ordinary people, "the car designed by the people for the people".
Participating with observations, ideas and new functionalities on a stimulating, available and already existing product, to invite other people to contribute and the world of open source and, therefore, the world of the 500.
In fact, the 500 C offers new possibilities of being used, being configured according to the needs of each individual, a more extensive way of being experienced and to create links through immersion in the surrounding environment which changes the concept of internal/external, inside/outside.
500 C is stimulating because it breathes life into a series of visions and ideas capable of pushing the limits of the traditional concept of the car, "generating positive experiences from its use" as stated by Roberto Giolito, Head of Fiat Style Centre.
The new 500 C is lively, comfortable, high-tech and environmentally friendly but, above all, it represents the quintessence of the originality of the most famous Fiat: the "twin attitude".
Just like the first 1957 500, the 500 C combines two very different materials: the safe and resistant steel body and the functional and 100%-Italian style canvas soft roof, which favours a more extensive view of the scenery and, at the same time, greater exposure of those on board.
The Open Source concept is always behind the 500 C, created with the Cinquino and continued in the design of the new 500 in collaboration with ordinary people, "the car designed by the people for the people".
Participating with observations, ideas and new functionalities on a stimulating, available and already existing product, to invite other people to contribute and the world of open source and, therefore, the world of the 500.
In fact, the 500 C offers new possibilities of being used, being configured according to the needs of each individual, a more extensive way of being experienced and to create links through immersion in the surrounding environment which changes the concept of internal/external, inside/outside.
500 C is stimulating because it breathes life into a series of visions and ideas capable of pushing the limits of the traditional concept of the car, "generating positive experiences from its use" as stated by Roberto Giolito, Head of Fiat Style Centre.
